Social media channels continue to grow for both Persimmon and Charles Church. Here’s an update on where we’re currently at:
At the beginning of 2012 @persimmonhomes was following 104 people and had 614 followers. As of January 2013, @persimmonhomes is now following 266 people and we have 2,204 followers. To date, we’ve tweeted 1,035 messages.
At the beginning of 2012, @charleschurchuk was following 66 people and had 33 followers. As of January 2013, @charleschurchUK is now following 80 people and has 346 followers. We’ve posted 119 tweets.
Facebook has not been a key focus in the last year, but 2013 will see us increase this. We currently have 253 likes on the Persimmon Homes Facebook page. In the last quarter of 2012 the number of people that saw any content about our page is 492,865. This is made up of people who visited the page but didn’t like us, viewed our messages on their news feeds or friends of people who have liked us. This does not include the 250,000 US users who viewed our posts nor the 13,500 Polish users. The biggest refers in the UK were from Birmingham, followed by Bristol and then London. To go into even more detail, 47 per cent of the audience were female and 47 per cent were male. The others did not disclose their sex! The largest age group to visit was between 35 and 44 followed by 45 to 54 year olds and then 25 to 34.
2013
Social media interaction is getting busier by the day. This month we will be holding a round table with a selection of people from sales, marketing and construction to look at how we interact with our audience. The sale of our first house through social media is edging ever closer, so hopefully 2013 will deliver.