Our latest PR campaign for Persimmon Homes has helped to deliver over 200 new reservations for the UK’s leading housebuilder and this number is set to grow with two more weeks left for the campaign to run.
Kicking off at the end of September, we created the campaign to promote houses available to move into before Christmas.
Offering a competition to be mortgage interest-free for two years and the chance to win £2,000 of John Lewis vouchers and a host of technology prizes, the hard-hitting campaign kicked off with a radio day led by Grumpy Old Woman, Kate Robbins. This was backed up by a 24-hour-a-day social media campaign promoting plots across the UK which are available to move into before Christmas. We filmed five videos to support the campaign and we are also running children’s colouring competitions in every region to win Lego prizes. All of our work is designed to drive traffic to the Persimmon Homes and sister company, Charles Church websites.
Connect PR has managed Persimmon’s PR for the last three years. Speaking of the campaign, managing director, Hazel Crawford, said: “It’s fantastic to work on a campaign where you can see daily how your work is supporting the client’s business. Our objective now is to ensure we have a strong finish to the campaign and then look ahead to how we can support the client with its business objectives in 2015.”