The Super Bowl is one of the most televised events on the planet with businesses forking out millions of dollars just to get a few seconds of play time during the commercials.
It is estimated a brand can pay up $5 million for an ad slot just for the hope that they are recognised around the globe and awareness of their brand goes through the roof.
But social media is a whole new platform and even the most innocuous images or videos can grab as much attention online and become a viral hit.
So here are Connect PR’s best social media moments during Super Bowl 50.
Looks like vegan hotdogs didn’t go down well at the Super Bowl.
The vegan dogs offered at the #SuperBowl were so unpopular that @USATODAY wrote a story on it https://t.co/T5MGCwNfqI #LoveMeat
— Eric Mittenthal (@MeatVP) February 8, 2016
Save water drink beer….ok maybe not.
Beer prices at #SuperBowl50 pic.twitter.com/DGgSzuGPeM
— Sports Fail Pics (@SportsFailPics) February 8, 2016
Beyoncé almost made it into Super Bowl folklore with a near fall but the queen of cool styled it out.
Play of the Game. #SuperBowl pic.twitter.com/0AlPpzR86W
— JESSI CRUICKSHANK (@JESSI) February 8, 2016
No sign of Sabotage here
the Beastie boys have not aged pic.twitter.com/IlrjpLamYy
— Caro (@socarolinesays) February 8, 2016
Coldplay’s Chris Martin was mocked as an outcast. Social media demanded the return of Super Bowl favourite #LeftShark
People think Chris Martin is the new left shark after his Super Bowl performance https://t.co/3OOTwk48pQ pic.twitter.com/i8dzBOmQf3
— The Independent (@Independent) February 8, 2016
The Denver Bronco’s win was marked in colour at the top of the Empire State Building in New York City.
Congratulations, @Broncos! Our tower lights are sparkling in blue, orange & white to honor their #SuperBowl50 win. pic.twitter.com/Cq2GzB9PdS
— Empire State Bldg (@EmpireStateBldg) February 8, 2016
However The Super Bowl wasn’t for everyone
What rugby fans were thinking during the #superbowl pic.twitter.com/Beg1QEPpYb
— EatSleepRugby (@eatsleeprugby) February 8, 2016
