Birmingham’s world class destination, The Cube unveiled the latest advertisement as part of its 2016 destination campaign.
Our challenge was to create an iconic brand campaign that would position The Cube as the first choice for everyday luxury in the Second City. Our latest creative work for The Cube focuses on the ‘everyday indulgence’ positioning of the location, whilst also emphasising the accessible luxury on offer.
The latest advertisement as part of our campaign plan, went live in September and can be seen on the giant electronic billboards on the M6, with the creative also appearing online as part of our successful web advertising.