A team from 8848 recently hosted 15 UK journalists at the world’s most important trade show for transport, logistics and mobility – the 66th IAA Commercial Vehicles in Hannover.
A total of 2,013 exhibitors from 52 countries presented their latest developments, including our client MAN Truck & Bus, who unveiled the new MAN Van – the TGE light commercial vehicle.
IAA visitors experienced 332 world premieres and 101 European premieres.
We hosted some of the UK’s most influential writers from the truck and bus media, and arranged face-to-face interviews with MAN’s senior management team.
The work is all part of our remit for the leading commercial vehicle manufacturer who we have worked with since January 2015. Future events will see us attend MAN’s annual apprentice awards and gear up for the UK launch of the new TGE.