Addmaster, the market leading supplier of technically innovative additives, has appointed 8848 Communications to handle all of its UK and European consumer and trade PR.
The Staffordshire-based full service agency will manage Addmaster’s media relations to promote the company and its four main products: Biomaster, Verimaster, Scentmaster and Masterpiece.
Headquartered at Staffordshire Technology Park, Addmaster is the market leading supplier of a range of technologies for the plastics, textile, papers, paints and coatings industries. Together, the products tackle bacteria, fraud and unpleasant odours.
With nearly 20 years’ experience, the company helps some of the world’s leading brand owners create a unique selling point for their products with its diverse range of high quality and pioneering additives.
Paul Morris, founder and CEO, said: “This is a an exciting time for us, as we look to introduce Addmaster to a growing network of partners and further establish our products as market leaders in their fields.
“The vision, understanding and creative approach shown by the team at 8848 was exactly what we were looking for, and I am confident that together we will improve brand awareness across a number of key sectors.”
Lee Southen, group account director at 8848 Communications, said: “2017 is proving a pivotal year for the agency, as we grow the business with consistent client wins, as well as cementing our offering to those clients in terms of traditional marketing, digital, PR, content, video and social media.
“Addmaster is a superb addition to our client portfolio, and we are looking forward to helping such a ground-breaking, innovative company position themselves at the forefront of some key industries through a targeted campaign of proactive and creative PR.”
8848’s other big-name clients include the UK’s leading housebuilder Persimmon Homes, Volkswagen, MAN Truck & Bus UK, Selco Builders Warehouse, Higgs & Sons Solicitors and FUCHS Lubricants.