When is a white van no longer a white van? In this instance, it’s just about as clear as mud!
With the official start of winter upon us, the sight of white vans caked in mud and grime will become an increasingly familiar sight across the UK.
And that has prompted a leading builders merchant to drive to the rescue.
Selco Builders Warehouse has launched a campaign to find the UK’s dirtiest trade van – and will set about the clean-up operation as soon as they discover it by offering a stylish and eye-catching re-wrap of the ‘guilty’ van.
Ruddy Muddy, a Norfolk-based artist who specialises in creating eye-catching artwork from vans covered in mud, got the campaign off to a great start by creating an eye-catching ‘Selco Needs You’ image on a dirty van.
Carine Jessamine, Marketing Director of Selco, said: “With a busy workload, tradespeople often clear their windows but haven’t got time to give the rest of their van a regular clean.
“We are doing our bit to help the trade community and ensure that they don’t get stuck in the mud.
“As long as the van is safe to drive, we are looking for tradespeople to dish the dirt by either entering their own van – or that of a friend.”
Ruddy Muddy, alias Ricky Minns, added: “For my kind of art, there is no better sight than seeing a van literally covered in mud – and Selco have come up a real treat with this campaign.
“The re-wrap of a van will be a dream prize for a tradesperson and help them begin 2019 with literally a clean start.”
The re-wrap will be provided by Totally Dynamic, a leading specialist wrapping company which has installation centres throughout the UK, including London and Norwich.
To post a picture of your dirty interior or exterior of a van – or that of a fellow tradesperson – please visit www.selcobw.com/dirty-van before December 31.
With hundreds of trade brands always in stock and open seven days a week, Selco is firmly focused on helping tradespeople complete their jobs as quickly and effectively as possible.
As well as offering trade services, Selco Hire and a café in branch, Selco also has a strong digital presence including a 30 minute Click & Collect service and a free Project List app which allows tradespeople to plan, manage and quote for all jobs through their smartphone.
For more information on Selco visit www.selcobw.com.