I recently took part in a CIPR training session on how to achieve PR success using data and statistics. The training looked at the latest techniques to take masses of data and statistics, discover trends and use the findings within compelling PR campaigns and projects.
As part of the course, we looked at how AI can supercharge data analysis, as well as the best ways to display results.
Fresh Insight
The PR industry has long used data to bring fresh insight to a topic or to highlight a situation that might not be well known. Data-driven PR is a powerful tool that can help you amplify your reach – particularly when that data can be broken down into regions or sectors.
Using data to create compelling stories
People are more likely to be interested in a story that is relevant to them and that resonates with their emotions. You can use data to identify your target audience’s pain points and interests. Then, you can create compelling stories that will capture their attention.
How AI can supercharge data analysis
AI can help to supercharge data analysis by automating tasks, identifying patterns, making predictions, generating insights, and improving communication.
New ways to use AI in PR campaigns
Automating tasks
AI can automate many of the tedious and time-consuming tasks involved in data analysis, such as data cleaning, data preparation, and data mining. This frees us PR folk up to focus on more strategic and creative tasks.
Identifying patterns
By inputting simple commands, AI can identify patterns in data that would be difficult or impossible for humans to see. This can help us to uncover hidden insights. It’s a data game-changer.
Making predictions
AI can be used to make predictions about future events based on historical data. This can be helpful for businesses in a variety of industries and is also a great way to achieve headlines.
Generating insights
AI can generate insights from data far quicker than the average human, allowing us to spend time building relationships with the media and selling in our stories.
What’s more, you can even ask AI to find the trends that are likely to be most interesting to a journalist.
Improving communication
AI can be used to create visualisations and other forms of communication that help us share our clients’ findings. This can help to improve the impact of data analysis.
The use of data and statistics is just one of the ways we help our clients get their message heard in the media. If you need PR support, email me at sean@8848agency.com
About the author
Sean Wozencroft is 8848’s Head of PR and Content. Prior to moving into PR, Sean was a journalist. At 8848 he creates memorable PR and social media content for a wide range of clients, gaining national headlines and stand-out commentary.
About 8848
8848 is an award-winning full-service agency. We’re based in the Midlands but our clients are based across the UK and further afield. Alongside PR and content, our services include brand development, creative design, photography, social media management and event management.
We work with clients of all sizes to help them achieve their sales goals through PR, social media, and marketing. We’re unique as one of our specialisms is an in-house business-to-business contact centre.