8848 will now be able to offer increased automation as Dotdigital acquires Fresh Relevance.
Dotdigital Partner
8848 has been a partner of Dotdigital for the last decade. Dotdigital is a software-as-a-service (SaaS) marketing platform that enables companies to create, test, and send data-driven automated campaigns. Their technology integrates with key business systems, such as e-commerce platforms and CRMs, providing our clients with access to rich insights in real time. This is a powerful advantage for clients in today’s customer-centric market.
Wide range of features
Using Dotdigital’s platform we can offer our clients a wide range of features, including:
Email marketing
- Create and send email campaigns, track opens and clicks, and measure the results of your campaigns.
Marketing automation
- Create automated workflows that send personalised messages to your customers based on their behaviour.
Customer data management
- Collect and store customer data, segment your customers, and create personalised experiences.
Reporting and analytics
- Track the performance of your campaigns and identify areas for improvement.
Fresh Relevance
So how will the addition of Fresh Relevance support our client campaigns?
Fresh Relevance is a personalisation platform that helps commerce-driven businesses deliver revenue-boosting experiences across websites, apps, emails, SMS and ads.
Their platform uses AI to power personalised experiences across all channels, including:
Website personalisation
Personalise your website content and recommendations to each individual customer. This can help you increase conversions, average order value, and customer lifetime value.
Email personalisation
Personalise your email campaigns to each individual customer. This can help you increase open rates, click-through rates, and conversion rates.
App personalisation
Personalise your app content and recommendations to each individual customer. This can help you increase engagement, retention, and revenue.
SMS personalisation
Personalise your SMS messages to each individual customer. This can help you increase open rates, click-through rates, and conversion rates.
Paid social personalisation
Fresh Relevance can help you personalise your paid social ads to each individual customer. This can help you improve your targeting, reach, and engagement.
To find out how 8848 can revolutionise your customer engagement contact us today.
About the author of this blog
Jon Woodrow has worked in marketing systems management for the last two decades. He is a specialist in marketing automation and data management.
About 8848
8848 is an award-winning full-service agency. We’re based in the Midlands but our clients are based across the UK and further afield. Alongside marketing automation, our services include marketing, creative design, photography, PR, social media management and event management.
We work with clients of all sizes to help them achieve their sales goals through PR, social media, and marketing. We’re unique as one of our specialisms is an in-house business-to-business contact centre.
Join Us
We’re on the hunt for new talent to join our growing agency. Are you a social media specialist or a brilliant PR? You may even be in your final year of university and looking for a part-time role to gain valuable experience. Email charlotte.bennett@8848agency.com to find out more.