This week 8848 has been out on the farm for Goodyear Farm Tires, putting the brand in the frame for future campaigns.
Backed by Titan Europe, Goodyear Farm Tires made a welcome return to the UK and European markets when it unveiled a brand-new range of products.
8848’s work with Titan Europe includes brand, digital, social and PR.
Photography is a powerful way to capture attention, evoke emotions, and tell a story. A well-chosen photograph can instantly communicate the key messages of a brand, It can also leave a lasting impression on the viewer.
Advertising’s most iconic images
Our industry rightly celebrates some of the most iconic images from brand campaigns. Images that helped change markets and sell products. Here are a few from history that float the boats of the 8848 team.
The Diamond Is Forever by De Beers (1948)
This ad, created by N.W. Ayer & Son is credited with popularising the phrase “A diamond is forever”. It helped to make diamonds the go-to stone for engagement rings. The ad is simple but effective. It has helped to shape the way people think about diamonds for over 70 years.
In a 1977 De Beers commercial, we see a black and white video edited with of a couple on a beach. This beach and home look like it could be straight out of the Hamptons or Cape Cod. Imagine places that are considered symbols of wealth and status. The only colour throughout the film is when the man proposes with a gold solitaire diamond ring – a De Beers ring. We then hear the narrator say, and see the words on the screen, “How else could two months’ salary last forever? A diamond is forever. De Beers.”
Think Small for Volkswagen Beetle (1960)
This ad, created by Doyle Dane Bernbach, is considered to be one of the most iconic advertising campaigns of all time. It features a tiny Volkswagen Beetle parked next to a massive American car, with the text “Think Small.” The ad was a radical departure from the traditional advertising of the time, which focused on selling the latest features and technological advancements. Instead, the “Think Small” ad focused on the Volkswagen Beetle’s simplicity and affordability. The ad was a huge success, and it helped to make the Volkswagen Beetle one of the most popular cars in the United States.
Just Do It by Nike (1988)
This ad, created by Wieden + Kennedy, is one of the most famous and inspiring advertising slogans of all time. The ad features a close-up of Walt Stack, an 80-year-old man who was training for the Los Angeles Marathon. The ad is simple but powerful, and it encourages people to push themselves and achieve their goals. The “Just Do It” campaign has been incredibly successful, and it has helped to make Nike one of the most popular and respected sportswear brands in the world.
About the author
James Garrison is a director at 8848. He started his career as a sports journalist, working for Midlands News Association. He made the move to PR and content over a decade ago and now leads work on some of the UK’s most famous brands. He’s a sports sponsorship specialist, having brokered six-figure deals in a variety of sports.
About 8848
8848 is an award-winning full-service agency. We’re based in the Midlands but our clients are based across the UK and further afield. Alongside PR and content, our services include brand development, creative design, photography, social media management and event management.
We work with clients of all sizes to help them achieve their sales goals through PR, social media, and marketing. We’re unique as one of our specialisms is an in-house business-to-business contact centre.