In the world of politics, public relations and communication skills play a crucial role in shaping public perception, influencing voting behaviour, and managing crises.
Today’s Autumn Statement is a chance for the Chancellor of the Exchequer to deliver his update. Jeremy Hunt will report on the state of the UK economy, as well as any changes to taxes and spending that the government plans to make.
Throughout history, there have been many great communicators in politics – both in real life and on screen. Does anyone still love the re-runs of The Thick of It? Malcolm Tucker is a highly intelligent but foul-mouthed spin doctor known for his ruthlessness. His ability to manipulate the media means he is a living legend in the 8848 office – even if we do watch from behind the sofa.
Love them or hate them, here’s the 8848 line-up of great communicators in UK politics – feel free to disagree!
Lord Alistair Campbell
Alistair Campbell is widely regarded as one of the most successful and influential PR professionals in British history. He served as the Press Secretary to Prime Minister Tony Blair from 1997 to 2007. He played a key role in three consecutive Labour Party victories. Campbell is known for his strategic thinking, his mastery of media manipulation, and his ability to control the narrative around his clients.
Jess Phillips
Jess Phillips is known for her direct, honest, and often humorous approach to communication. She has garnered a reputation for her ability to connect with voters on a personal level and effectively articulate the concerns of her constituents. Her social media presence is also noteworthy, as she uses platforms like Twitter to engage in direct conversations with voters, address issues, and share her perspectives.
Boris Johnson
Johnson was the Prime Minister of the UK from 2019 to 2022. Yes, we know he is a controversial figure, but there is no doubt that he is a skilled marketer. He is a charismatic and entertaining speaker, and he can connect with voters on a personal level. Johnson led the Conservative Party to a landslide victory in the 2019 general election, winning 43.6% of the vote and gaining a majority of 80 seats in the House of Commons. This was seen as a major PR win for Johnson, as he was able to unite the Leave campaign and win over many voters who had previously voted for Labour.
Lord Peter Mandelson
Peter Mandelson is widely considered to be one of the most successful and influential political strategists and communicators of his generation. He served as a key advisor to three Labour Prime Ministers, Tony Blair, Gordon Brown, and Ed Miliband, and played a pivotal role in shaping the party’s image and messaging. Mandelson is known for his sharp intellect, his strategic thinking, and his ability to connect with voters on a personal level.
Lord David Cameron
Before he was an MP, David Cameron worked as head of communications at Carlton TV – so it could be argued he’s a master PR – or at least has some professional experience! Cameron was one of the first politicians to effectively use social media to connect with voters. He was active on Twitter and Facebook, and he used these platforms to share his thoughts and ideas, as well as to engage with voters directly. This helped to create a sense of personal connection with voters and helped to humanise Cameron in the eyes of the public.
The Have I Got News For You Test
All PR is good PR so the saying goes. When you get the chance to show off your communication skills, many politicians relish the opportunity.
So, without further ado, here are the appearance numbers for UK politicians on HIGNFY.
- Boris Johnson: 19 appearances on the show, dating back to 2005
- Lord Peter Mandelson: 7 appearances on HIGNFY
- Lord David Cameron: 14 appearances
- Sir Tony Blair: 11 appearances
- Jess Phillips – 5 appearances
- Gordon Brown: 10 appearances
- Ed Miliband: 10 appearances
- Theresa May: 8 appearances
- Jeremy Corbyn: 7 appearances
- Nick Clegg: 6 appearances
- George Osborne: 5 appearances
8848 Agency
8848 has a team of experts in a variety of communications disciplines including:
- Public relations
- Branding
- Event management
- Content marketing
- Digital marketing
- Email marketing
- Search engine optimisation (SEO)
- Social media marketing
- Web design and development
Why work with 8848?
So, what can 8848 offer you? We have 20 years of marketing communications experience and have worked with some of the largest brands in the world. We’ve also helped to guide emerging brands as they grow and expand.
We are a multi-award-winning creative design, public relations and communications agency specialising in creating captivating original content of every kind that’s seen and heard on every channel imaginable.