If winning new business is on your agenda for 2024, you’re going to want to know what’s new at LinkedIn.
Ninety per cent of UK companies have a LinkedIn company profile and the average time spent on LinkedIn per day by individuals with an account is 17 minutes.
There have been several major updates on the platform this year. Here’s a round-up of what’s new and a few new tricks to try.
Restriction of personalised invites on free accounts
LinkedIn has announced that it will be restricting the number of personalised invites that can be sent from free accounts. This change is intended to reduce spam and promote more relevant connections. If you’re keen to grow your connections in 2024 you may want to invest in a premium account for added functionality.
Audio events for pages
LinkedIn Pages can now host interactive audio events to engage with their audience and foster meaningful conversations. You can use these events to discuss industry trends, host workshops, or simply connect with followers.
Scheduled posts for company pages
Pages can now schedule posts in advance to ensure their content is seen by their audience at the right time. This can help Pages to maintain consistency and reach their target audience more effectively.
Improved creator mode analytics
LinkedIn has significantly enhanced its Creator Mode analytics, granting creators deeper insights into their content performance. This includes the addition of new metrics such as engagement rate, time spent watching videos, and follower growth.
These enhancements showcase LinkedIn’s commitment to evolving alongside its users and demonstrate its dedication to providing creators with the tools they need to succeed.
Make sure you follow the 8848 LinkedIn page for more updates throughout the year.
8848 Agency
8848 has a team of experts in a variety of communications disciplines, all ready to help you win new business in 2024.
- Public relations
- Branding
- Event management
- Content marketing
- Digital marketing
- Email marketing
- Search engine optimisation (SEO)
- Social media marketing
- Web design and development
Why work with 8848?
So, what can 8848 offer you? Firstly, we have a wealth of marketing communications experience, having worked with some of the world’s biggest brands. Moreover, we’ve also guided emerging brands as they embarked on their growth trajectories.
We create captivating original content of every kind, seen and heard on every channel imaginable. We are a multi-award-winning creative design, public relations, and communications agency.