It was one of the most significant days in the political calendar and 8848’s James Garrison was there to lead PR for our client Selco Builders Warehouse.
Prime Minister Rishi Sunak and Chancellor of the Exchequer Jeremy Hunt were welcomed into Selco’s Old Kent Road branch on Wednesday March 6, just hours after the Spring Budget was delivered to a packed House of Commons.
James has worked with Selco for the last decade, handling PR, sponsorship and corporate communications. He managed the PR which led to a flurry of media activity for the leading builders merchant
On the day, the leaders were given a tour of the central London branch, which is less than four miles from Downing Street.
Mr Sunak and Mr Hunt also took time to talk with Selco colleagues. In addition, they carried out interviews with the country’s media. Big-hitting journalists from BBC, Sky News and ITV were all in attendance.
Howard Luft is CEO of Selco. He said it was an honour to be the focal point in the immediate aftermath of the Budget.
“It was a privilege to show the Prime Minister and the Chancellor around one of our most centrally-located London branches and to introduce them to some of our colleagues,” said Howard.
“It created a real buzz of excitement amongst colleagues and customers and we were able to offer an insight into the builders merchant industry in general and Selco in particular.
“The Budget is a highly significant event in British politics and it was exciting for us to be involved in it.”
Natasha Akhtar, Checkout Sales Assistant at Selco Old Kent Road, said: “It was an incredible experience to sit and have a cup of tea with the Prime Minister and the Chancellor. It was far from your normal working day and something I will remember for the rest of my life.
PR and corporate communications
8848 has been leading PR and corporate communications campaigns for brands throughout the UK for the past 25 years.
Corporate PR plays a vital role in building and maintaining reputation and success. PR builds brand trust and positions the company as a reliable and credible entity, by strategically crafting positive narratives and securing placements in trusted media outlets,
PR activities like press releases, media outreach, and influencer marketing can significantly increase brand visibility. This wider reach helps attract new customers and strengthens the brand’s position within the market.
If you would like our support, email James Garrison – james@8848agency.com