LinkedIn is leaning into DMs, by opening up messaging for all businesses. The way we connect on social media is changing. Private chats, or DMs (direct messages), are becoming increasingly popular. LinkedIn is recognising this shift and giving users more ways to connect directly with businesses through private messaging.
What’s new?
Company Pages Get a Message Button
Previously in testing, LinkedIn has now rolled out messaging functionality to all company pages. This means visitors to your company profile can easily initiate a private chat with your team.
Streamlined Management for Admins
Control over messaging is placed in the hands of company admins. You can enable or disable messaging through your inbox settings, manage conversations alongside your personal messages, and even categorise chats with different topics for easier organisation.
Third-Party Integrations for Scalability
LinkedIn is partnering with social management platforms like Hootsuite and Sprinklr to offer additional features for handling business messages. This allows companies who already use these tools to manage their LinkedIn messaging within their existing workflow.
Why Does This Matter?
The rise of DMs reflects a desire for more personal and direct communication. By offering robust messaging features, LinkedIn is helping businesses connect with potential clients and partners in a way that feels more natural. For users, it provides a convenient way to reach out to companies directly with questions or requests.
This update caters to both sides of the LinkedIn equation, making it easier for professionals to build connections and for businesses to foster deeper relationships with their audience.
If you need help with your LinkedIn, email hello@8848agency.com.
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