The 8848 team are specialists in crafting content that sparks conversations and builds communities.
This week we’ve been in London creating new content for Leyland. Leyland are decorating and DIY specialists for both the trade and retail. We’ve worked with them for a number of years and key to the success of their growing social media audience, is a fresh approach and constant development.
If you’re in need of help with content creation, here are my thoughts on what’s important.
It’s not quick or easy
The first lesson, is that creating great content is not always quick or easy. Don’t get me wrong, often the best ideas are the simplest. However, on the whole, there’s a huge amount of work going on behind the scenes, sometimes for a few seconds of content. Just ask anyone working in-house without the support of any agency. They will fully understand the workload involved in producing a powerful content calendar month after month.
In today’s digital age, attention spans are shorter than a tweet, and inboxes are overflowing with marketing messages. So, how do some brands rise above the noise and churn out content that keeps audiences engaged and coming back for more?
Understand your audience
The best brands don’t just throw things at the wall and see what sticks. They start by truly understanding their target audience. What are their interests, what problems do they face and what kind of content do they already consume?
Mix it up
At 8848 we know that not everyone learns or consumes information in the same way. That’s why we offer a mix of content formats, from informative blog posts and eye-catching infographics to entertaining videos and reels. This variety keeps things fresh and ensures there’s something for everyone.
Trending
While we always stay true to our clients’ identities, we also know how to leverage current trends. We can take a trending topic and put a unique spin on it, making it relevant to our audience and ensuring our content feels fresh and timely.
Consistency
8848 knows that you need consistency to be truly impactful. Publishing high-quality content on a regular basis shows your audience you’re reliable and invested in building a relationship with them.
Human touch
Finally, in a growing world of automation, the human touch is essential. Staying authentic and relatable is at the heart of everything we do.
Looking for more information? Here’s a link to my LinkedIn page.
Unlock the power of multi-channel marketing
Wider reach
Tap into diverse audiences across different channels.
Repetition for recall
Reinforce your brand identity and solidify customer loyalty through consistent, multi-channel communication.
Increased engagement
Each channel presents a unique opportunity to connect and build meaningful relationships with potential customers.
Why Choose 8848?
Proven expertise
We boast a rich history of working with both established giants and ambitious newcomers, guiding them all towards marketing mastery.
Award-winning creativity
Our team creates captivating content that grabs attention across every channel imaginable.
Comprehensive solutions
We go beyond just design, offering a full spectrum of creative, PR, and communication services for a truly integrated approach.
Ready to take your brand to the next level? Contact 8848 today.