Searching for PR success? James Garrison, 8848’s managing director has a few tips for you.
PR is often seen as a modern invention, a product of the media age. But the truth is, the art of shaping public perception stretches back centuries. From ancient emperors to pioneering entrepreneurs, history is filled with individuals who mastered the art of the ‘win.’
I’ve worked in PR for many years. Like lots of jobs, some days are good, some are bad and some are just downright bizarre.
Here are my three golden rules for PR success in 2024.
Authenticity and transparency
Consumers today crave genuine connections with brands. Building trust is key, and that means being transparent about your practices, values, and even potential shortcomings.
Focus on clear communication and avoid greenwashing. If you’ve made a mistake, own up to it and explain how you’re fixing it.
Data-driven storytelling
Facts and figures are powerful, but they can be dry. In 2024, successful PR uses data to tell compelling stories that resonate with your audience. Highlight the impact of your work and showcase the human element behind the numbers.
Omnichannel engagement
Gone are the days of a one-size-fits-all PR strategy. Today’s audiences are spread across various platforms. Develop a multi-channel approach that tailors messaging and content to each platform. Be active on social media, but don’t neglect traditional media outreach either.
So, there you have it. These rules all boil down to building strong relationships with your audience. By being genuine, data-driven, and engaging across all channels, you can create a positive brand image and achieve your PR goals in 2024.
Looking for more information? Here’s a link to my LinkedIn page.
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Wider reach
Tap into diverse audiences across different channels.
Repetition for recall
Reinforce your brand identity and solidify customer loyalty through consistent, multi-channel communication.
Increased engagement
Each channel presents a unique opportunity to connect and build meaningful relationships with potential customers.
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Ready to take your brand to the next level? Contact 8848 today.