Looking to optimise your social media strategy with the best times to post on social media?
The latest report from Sprout Social may help you tailor your approach for maximum engagement and impact.
The internet’s constant activity makes it seem like there’s no ideal time to post on social media. However, there are peak engagement times.
Overall, the best times to post on social media in the UK are Tuesday and Thursday between 9 a.m. and 2 p.m.
Weekday mornings are a great time to post across many of the most popular social platforms in the UK including Facebook, Instagram, Twitter and LinkedIn.
If you target UK users of Tiktok or Pinterest, afternoon posts receive higher engagement.
Facebook still strong
Facebook is still the most used platform by marketers worldwide at 89%, and by monthly active users at 3.05 billion. The impact Facebook has on our social media use as consumers and marketers is still ever present. Compared to last year, high engagement periods on Facebook are still within mid-mornings during weekdays and matching general business hours.
Instagram second
Where Facebook was the most-used platform by marketers worldwide, Instagram comes in second at 80%. Interestingly, Instagram ties with Facebook for the social media platforms that offer marketers the highest ROI at 29%. This is because social media continues to evolve with e-commerce and offering frictionless experiences to users. And even though the competition for short-form videos between Instagram and TikTok continues to heat up, Reels still generate more likes and saves than static Instagram posts.
Here’s a roundup of Sprout Social’s best times to post report:
- Mondays from 9 a.m. to noon
- Tuesdays from 9 a.m. to 2 p.m. and 5 p.m.
- Wednesdays from 9 a.m. to 3 p.m. and 5 p.m.
- Thursdays from 8 a.m. to 2 p.m. and 5 p.m.
- Fridays from 9 to 11 a.m.
- Best days to post on Facebook: Mondays to Thursdays
- Worst days to post on Facebook: Sundays
- Mondays from 11 a.m. to 2 p.m.
- Tuesdays from 10 a.m. to 4 p.m.
- Wednesdays from 9 a.m. to 4 p.m.
- Thursdays from 9 a.m. to 1 p.m. and 2 p.m.
- Fridays at 11 a.m.
- Best days to post on Instagram: Tuesdays, Wednesdays and Thursdays
- Worst days to post on Instagram: Sundays
LinkedIn Company Page
- Tuesdays and Wednesdays from 10 a.m. to noon
- Thursdays at 10 a.m.
- Best days to post on LinkedIn Company Pages: Tuesdays through Thursdays
- Worst days to post on LinkedIn Company Pages: Weekends
TikTok
- Tuesdays from 4 to 6 p.m.
- Wednesdays from 9 to 11 a.m., noon, and 2 to 6 p.m.
- Thursdays from 9 to 11 a.m. and 2 to 6 p.m.
- Fridays from 4 to 6 p.m.
- Best days to post on TikTok: Wednesdays and Thursdays
- Worst days to post on TikTok: Sundays
X
- Mondays from 10 a.m. to noon
- Tuesdays from 9 a.m. to 3 p.m.
- Wednesdays from 9 a.m. to 3 p.m.
- Thursdays from 9 a.m. to 3 p.m.
- Fridays 10 a.m. to noon
- Best days to post on X (Twitter): Tuesdays to Thursdays
- Worst days to post on X (Twitter): Sundays
- Tuesdays through Fridays at 1 a.m.
- Thursdays at 3 a.m.
- Best days to post on Pinterest: Weekdays
- Worst days to post on Pinterest: Weekends
It is important to remember this data is collated and industry, content and goals will also play a role in the right time to post for your business but this is a useful starting point.
8848
With a proven track record of success, 8848 has helped established businesses and ambitious startups alike reach their full potential. Our award-winning creative team crafts captivating content that cuts through the noise and grabs attention across all channels. 8848 offers a comprehensive suite of services, encompassing design, PR, and strategic communication – everything you need for a truly integrated marketing approach. If you’re ready to take your brand to the next level, contact 8848 today and let us show you the power of effective marketing.