Marketers will know that 2024 is all about the power of short-form video.
In today’s fast-paced digital landscape, marketers are increasingly turning to short-form video to engage audiences and drive results. Our recent project filming a location video for a leading UK housebuilder on the South Coast further underscores the growing importance of this format.
The Rise of Short-Form Video
As platforms like TikTok, Instagram Reels, and YouTube Shorts continue to gain popularity, the demand for concise, engaging content has never been higher. This shift is reflected in recent marketing trends, with shorter videos emerging as a key focus for businesses.
Key Benefits of Short-Form Video
Enhanced audience engagement – short-form videos are designed to capture attention quickly and deliver value in a minimal amount of time. This can lead to higher engagement rates and improved brand recall.
Increased visibility and reach – social media algorithms often prioritise short-form content, making it easier for businesses to reach a wider audience.
Higher ROI – studies have shown that short-form videos can deliver a higher return on investment compared to other marketing formats.
Best Practices for Creating Effective Short-Form Videos
- Keep it concise – the ideal length for a short-form video is typically between 30 seconds and two minutes.
- Focus on a single message – avoid overwhelming your audience with too much information.
- Use Strong Visuals: High-quality visuals can help to capture attention and make your video more memorable.
- Optimise for sound – ensure your audio is clear and well-produced.
- Include a call to action – encourage viewers to take a specific action. This can include visiting your website or following your social media channels.
As a marketing agency, based in Wolverhampton, we make films across the UK and, more recently have worked in Dubai and the US for clients. If you would like to talk about your filming project, email hello@8848agency.com.
