So Kate Middleton has had her third child and it’s a boy!
The world’s media turn their attention to one hospital door awaiting the departure of the new prince, and savvy brands are making the most of the news.
It’s more important than ever for brands to be reactive to news like this, and social media provides the perfect opportunity to do so.
Here’s some of our favourite tweets from brands using the hashtag #RoyalBaby:
Punny
Some #RoyalBaby names that work well with George:
Michael
Lucas
Harrison
Of The Jungle
By Asda— innocent drinks (@innocent) April 23, 2018
Competition
UPDATE: Congratulations to The Duchess of Cambridge who’s given birth to a baby boy! Hop over to our Facebook page to improve your chances of winning a prize fit for a prince, by guessing what the #RoyalBaby name will be! (T&Cs apply) https://t.co/fDUOcN4gZX 👑 pic.twitter.com/70a30oEZMA
— M&S (@marksandspencer) April 23, 2018
Play on words
Ted sends his congratulations to the Duke and Duchess of Cambridge on the birth of their #royalbaby boy. pic.twitter.com/OWFamY9xWF
— Ted Baker (@ted_baker) April 23, 2018
Humour
A #RoyalBaby boy born on #StGeorgesDay can only mean one thing. The baby is definitely going to be called Dragon.
— Channel 4 (@Channel4) April 23, 2018
Far-fetched
Call it Dave #royalbaby
— Dave (@davechannel) April 23, 2018
Brew-tastic
Got any good guesses for #RoyalBaby names? We’re hoping for a nice traditional one like Brewce, Brewno or Brewnhilda. pic.twitter.com/k6BsshMUUr
— Yorkshire Tea (@YorkshireTea) April 11, 2018
Patriotic
Congratulations to the Duke and Duchess of Cambridge on the birth of a baby boy! We will be turning a Royal shade of red, white and blue this evening in honour of the exciting news. 💙 #royalbaby#eyelovelondonpic.twitter.com/jWFVxQv5pe
— The London Eye (@TheLondonEye) April 23, 2018
Typical Paddy Power
What’s the bigger news today? The Royal Baby being born, or the fact that it’s 15 years since John O’Shea nutmegged Luis Figo?
— Paddy Power (@paddypower) April 23, 2018
Product promotion
Welcome to the world, Your Highness. #RoyalBaby pic.twitter.com/SL7iCO8S59
— Lidl UK (@LidlUK) April 23, 2018