Nelson’s Gin

The challenge

During an extremely testing period for the entire nation, there were very few reasons to raise a glass and propose a toast.

One of the exceptions was the incredible work from hundreds of thousands of NHS workers.

To mark their efforts, Nelson’s Distillery & School created a special blue NHS gin, from which £15 from the purchase of every bottle was being donated to NHS Charities Together Covid-19 Fund.

The tally raised stood at more than £18,000, with soaring demand seeing another batch created.

In addition, Nelson’s also donated 80 free places at new gin schools around the UK to key workers and other heroes of the Covid-19 battle.

How did we do?

While raising money rather than generating positive PR was the driving force behind Nelson’s Covid-19 initiatives, the 8848 team was determined to ensure the kind-hearted gesture secured ample recognition in the media. After all, increased awareness means more funds raised.

The jewel in the crown of our PR coverage came with a placement on the BBC website, raising awareness of Nelson’s work to millions of people seeking a glimmer of sunshine and positivity amid the dark clouds of recent weeks.

This has been supplemented by a hefty bank of additional coverage in local, regional and food and drink trade press.

Our impressive network of journalist contacts across the UK has ensured that, during these toughest of times, Nelson’s has not only retained but improved on its communications with current and potential customers in what is a crowded gin market.