The power of customer video testimonials has never been stronger. The rise of social media has made it far easier for companies to share video testimonials with a wider audience. Video is a cost-effective way to reach potential customers.
Build credibility
Customer testimonials are a powerful marketing tool that can be used to build trust, credibility, and social proof for your business. They are a great way to show potential customers that your products or services are effective and that you have satisfied customers.
Bloor Homes customer testimonials
One of 8848’s current video testimonial campaigns is for 5-star housebuilder Bloor Homes. Our team has created a series of customer testimonials filmed across the UK which now sit on the Bloor website and are used across the company’s social media channels.
In addition to video, the 8848 team also captured photography while with the customers and created written case studies for use in the future.
Benefits of customer testimonials
Here are some of the benefits of using customer testimonials in your marketing strategy:
Build trust
Testimonials from real customers can help to build trust with potential customers. When people see that others have had a positive experience with your product or service, they are more likely to trust you and your brand.
Increase credibility
Testimonials can also help to increase the credibility of your business. When people see that others have had positive experiences with your products or services, they are more likely to believe that you are a credible and trustworthy business.
Provide social proof
Testimonials can also provide social proof for your business. Social proof is the idea that people are more likely to do something if they see that others are doing it. When people see that others have had positive experiences with your products or services, they are more likely to be convinced to try them themselves.
Improve conversion rates
Testimonials can also help to improve conversion rates. Conversion rates are the percentage of people who take a desired action, such as making a purchase or signing up for a newsletter. When people see that others have had positive experiences with your products or services, they are more likely to take the desired action.
If you want to use customer testimonials in your marketing strategy, here are a few tips:
Get genuine testimonials
The best testimonials are genuine and authentic. Don’t ask your customers to write testimonials unless they are truly happy with your products or services.
Get specific testimonials
People are more likely to be persuaded by testimonials that are specific and detailed. Ask your customers to share their specific experiences with your products or services.
Get a variety of testimonials
Don’t just get testimonials from your happy customers. Get testimonials from a variety of customers, including people from different demographics and with different needs.
Use testimonials in a variety of places
You can use testimonials on your website, in your marketing materials, and on social media.
Customer testimonials are a powerful tool that can be used to boost your marketing efforts.
About 8848
8848 is an award-winning full-service agency. We’re based in the Midlands but our clients are based across the UK and further afield. Alongside videography, our services include marketing, creative design, photography, PR, social media management and event management.
We work with clients of all sizes to help them achieve their sales goals through PR, social media, and marketing. We’re unique as one of our specialisms is an in-house business-to-business contact centre.
Join Us
We’re on the hunt for new talent to join our growing agency. Are you a social media specialist or a brilliant PR? You may even be in your final year of university and looking for a part-time role to gain valuable experience. Email charlotte.bennett@8848agency.com to find out more.