Video should be part of your marketing strategy and if you need to know why, read on.
Film is a powerful tool that can help to improve your website’s SEO and performance. If you are not already using video on your website, I encourage you to start.
Increase engagement
People are more likely to watch a video than read a text article, and they tend to stay on a web page longer if there is a video to watch. This can lead to improved click-through rates (CTRs) and dwell times, both of which are important ranking factors for search engines.
Provide more information than text
Films can be used to explain complex topics in a clear and concise way, and they can also be used to showcase products and services in a visually appealing way. This can help to improve your website’s conversion rate.
Videos can be shared easily
Videos are easy to share on social media and other websites, which can help to increase traffic to your website.
Search engines love videos
Google and other search engines are increasingly featuring videos in their search results pages (SERPs). This means that if you have videos on your website, you are more likely to rank higher in search results.
Here are some specific ways that video can improve your SEO:
Increase your click-through rate (CTR)
Films can make your website listing more visually appealing and informative, which can lead to more people clicking on it.
Improve your dwell time
People are more likely to stay on a page with a video than one without, which can send a positive signal to search engines that your content is relevant and engaging.
Get more backlinks
High-quality videos are more likely to be shared and linked to than other types of content, which can help to improve your website’s authority and ranking.
Rank for video-related keywords
Google and other search engines are increasingly indexing and ranking videos, which means that you can rank for video-related keywords that your competitors may not be targeting.
8848’s tips for creating SEO-friendly videos
Choose relevant keywords
Make sure to choose keywords that are relevant to your video topic and that people are likely to search for.
Optimise your video title and description
Include your target keywords in your video title and description, and make sure to write a clear and concise description that accurately reflects the content of your video.
Add a transcript
A transcript will make your video more accessible to people who are deaf or hard of hearing, and it will also help search engines to index your video content.
Promote your videos
Share your videos on social media and other websites, and encourage people to embed them on their own websites.
Let 8848 create amazing films for your brand
8848 offers a UK-wide video service, from script writing, to filming, editing and uploading, our team makes life simpler for yours.
Click this link to see some of our latest work for house builder Bloor Homes.
For further information contact James Garrison at james@8848agency.com.
About the author
James Garrison is the Managing Director of 8848. He’s been with 8848 for more than a decade, joining the agency from Midlands News Association where he was a sports journalist for eleven years.
In April 2023, together with his colleague Charlotte Bennett, he led a management buyout of 8848. The agency has built an excellent reputation over the last two decades in providing clients with a wide range of marketing services including everything from strategy and planning to creative development and execution.
Today, 8848 has a team of experts in a variety of marketing disciplines including:
- Branding
- Content marketing
- Digital marketing
- Email marketing
- Public relations
- Search engine optimisation (SEO)
- Social media marketing
- Web design and development
- Dedicated B2B contact centre