Like it or loath it, the growth of LinkedIn is nothing short of phenomenal.
LinkedIn is the social media channel we love to hate. Let’s face it, it can often seem like a melting pot of mega egos mixed with a tribe of ghosts from the past you would rather forget.
In 2010, LinkedIn had 100 million members. Today, LinkedIn has over 875 million members in over 200 countries and territories.
LinkedIn’s growth has been driven by a number of factors.
The rise of the gig economy
The gig economy is a growing trend in which people are working on a freelance or contract basis, rather than being full-time employees. LinkedIn is a valuable tool for people in the gig economy, as it allows them to connect with potential clients and collaborators.
The globalisation of the workforce
The workforce is becoming increasingly globalised, with people from all over the world working together on projects and teams. LinkedIn is a valuable tool for people who want to connect with colleagues and collaborators from around the world.
The increasing importance of professional networking
Professional networking is becoming increasingly important for career success. LinkedIn is a valuable tool for people who want to network with other professionals in their field.
What’s new
So, if you’re delving back into LinkedIn what’s new for 2023?
Improved video accessibility
LinkedIn has made it easier for people with disabilities to watch videos on the platform by adding closed captions and transcripts.
Standardised accessibility positions
LinkedIn has standardized the positions of accessibility features on the platform, making it easier for people with disabilities to find and use them.
Alternative text for paid campaigns
LinkedIn has made it possible for advertisers to add alternative text to their paid campaigns, making their ads more accessible to people with disabilities.
Updated search for vacancies
LinkedIn has updated its search for vacancies feature to make it easier for people to find jobs that are a good fit for their skills and experience.
B2B product search updates
The platform has updated its B2B product search feature to make it easier for businesses to find the products and services they need.
LinkedIn Coach
LinkedIn Coach is a new AI-powered feature that helps job seekers apply for jobs, up-skill, and explore ways to expand their professional network.
Passkey support
LinkedIn now supports Passkey, a new passwordless authentication standard that uses cryptographic data transfer to facilitate secure log-in.
Content type search
LinkedIn has added a new content type search feature that allows users to filter search results by post type, such as videos, job posts, live videos, images, newsletters, or documents.
Learn with AI
Learn with AI is a new AI-powered coaching feature that allows users to ask questions and get narrative answers generated from courses tailored to them based on insights about their Skills and Titles on their Profiles.
8848 Agency
8848 Agency is a successful full-service agency. We provide marketing communications support to a wide range of blue-chip and successful businesses. Established in 1999, we provide marketing, contact centre, digital, content, social media, video and PR to a growing list of brands.
Today, 8848 has a team of experts in a variety of marketing disciplines including:
- Branding
- Content marketing
- Digital marketing
- Email marketing
- Public relations
- Search engine optimisation (SEO)
- Social media marketing
- Web design and development
- Dedicated B2B contact centre
About the author of this blog
Holly Smith is 8848’s Performance Marketing Manager. She began her career in PR and social media and has cultivated a diverse set of skills. This includes digital marketing, creative strategy, market research, online advertising, company branding and SEO. At 8848 Holly is responsible for the agency’s account management for all social media clients working closely with social media and marketing executive, Emily Branigan.