Who are Instagram’s highest-paid influencers in 2023?
Instagram is one of the most popular social media platforms in the world, with over 2 billion active users. This has made it a powerful marketing tool for brands, who are increasingly using influencers to promote their products and services.
Influencer marketing is one of the most effective ways to market on Instagram. Influencers are people who have built a large and engaged following on Instagram. They are able to use their platform to influence their followers’ purchasing decisions.
Big consumer brands will pay top whack to partner with influencers and promote their products. In fact, the highest-paid Instagram influencers can earn millions of dollars per year from sponsored posts.
Here are the estimated top 10 highest-paid Instagram influencers in 2023 according to Kicksta.
- Cristiano Ronaldo (@cristiano)
- Kylie Jenner (@kyliejenner)
- Selena Gomez (@selenagomez)
- Dwayne Johnson (@therock)
- Ariana Grande (@arianagrande)
- Kim Kardashian (@kimkardashian)
- Beyoncé Knowles (@beyonce)
- Khloe Kardashian (@khloekardashian)
- Justin Bieber (@justinbieber)
- Kendall Jenner (@kendalljenner)
These influencers have a massive following, with millions of followers each. Their posts are seen by millions of people, which makes them very valuable to brands.
Back down to Planet Earth
Yes, we get it. Most brands will never be able to afford to partner with these huge stars. So, who are the rising, more affordable UK influencers?
Well, that all depends on what market you’re looking to influence. For the greatest impact, you really need to find your niche influencer to impact your specific market.
Britain’s top male influencers
Rowan Row (@rowanrow) 1.6M followers
Rowan is a UK-based fitness and fashion enthusiast with a passion for maintaining a healthy lifestyle. He is also an experienced dancer, model, and fitness and diet instructor.
Rowan’s fashion sense is simple but significant. He carefully curates his outfits to reflect his personality and lifestyle.
Rowan’s blog, YouTube channel, and social media accounts are dedicated to sharing his love of fashion, fitness, grooming, and lifestyle with his followers.
Ali Gordon (@aligordon) 803K followers
Ali Gordon is a UK-based fashion influencer and YouTuber. He has over 800,000 followers on Instagram and his YouTube channel has over 100,000 subscribers.
Ali is known for his eclectic and experimental style. He loves to mix and match different trends to create unique looks. He is also a fan of sustainable fashion and often features ethical brands on his social media channels.
Ali’s content is informative and inspiring. He shares tips on how to style different pieces, how to create a capsule wardrobe, and how to shop sustainably. He also talks about his own personal style journey and encourages his followers to be confident in their own unique sense of style.
Matthew Spade (@mat_buckets) 127K followers
Matthew Spade is a UK-based digital creator, content producer, and photographer. He is known for his stylish menswear, travel photography, and lifestyle content.
Spade’s Instagram feed is a feast for the eyes. He has a knack for creating beautiful and engaging content that inspires his followers to live their best lives.
In addition to his work on Instagram, Spade is also a content producer for a number of brands. He has created and produced content for brands such as Barbour, Keen, and Trakke Bags.
About 8848
8848 Agency is a successful full-service agency. We provide marketing communications support to a wide range of blue-chip and successful businesses. Established in 1999, we provide a wide range of marketing support.
Our social media team creates and executes successful social media strategies for a diverse range of clients. This includes understanding the target audience, developing engaging content, and using social media analytics to measure and improve results.
We’re also great at forging partnerships between influencers and brands.
Our social media team offers:
- Creativity: we develop content that will capture the attention of your target audience. This includes creating visually appealing images and videos, writing engaging copy, and coming up with new and innovative ways to promote your brand.
- Technical skills: we have a strong understanding of social media platforms and how to use them effectively. This includes knowing how to create and post content, use social media ads, and track and analyse results.
- Data analysis: we’re specialists in collecting and analysing data to measure the success of your campaigns and identify areas for improvement. This data can be used to inform future social media strategies and create more effective content.
Alongside social media, 8848 has a team of experts in a variety of marketing disciplines including:
- Branding
- Content marketing
- Digital marketing
- Sponsorship management
- Email marketing
- Public relations
- Search engine optimisation (SEO)
- Social media marketing
- Web design and development
- Dedicated B2B contact centre