Corporate social responsibility (CSR) is increasingly important for businesses of all sizes – and a growing number of organisations are turning to 8848 to maximise CSR investment.
CSR takes many forms but one of the key aspects has to be supporting the local community. While it’s perfectly OK to pop a cheque in the post to the local church or send a group to the nearest park for an hour of litter picking, here at 8848 we believe supporting good causes can be a lot more fun (and reputationally beneficial) than that.
Trusted partner
One such client who has trusted us with their community giving is London-based DIY and decorating specialist Leyland.
Leyland was keen to support a school in London with £5,000 worth of product, helping them to make a tangible difference to their facilities. But with more than 3,000 schools in London, how could they choose one worthy winner and a runner-up?
Big School Makeover was born – and it delivered spectacularly.
Eye-catching creative signed-off, the campaign was launched with parents in the capital urged to nominate their school by explaining why they deserved the prize.
A press release was issued to all news outlets in London, backed up by organic and paid social media, leading to a fantastic 500 entries.
From there, a team of judges at Leyland got to work to whittle the entries down to a top 10. Though undoubtedly a tough job, this engaged colleagues with the campaign and helped them feel part of the process.
The next step was a public vote. Our IT specialists helped Leyland to launch a webpage allowing parents and Londoners to log on and vote for their favourite school once a day over the course of a month.
We provided the finalist schools with graphics and suggested social media copy to help them drive votes, spreading the name of Leyland far and wide.
More than 10,000 votes were cast over the period with schools driving the publicity themselves in newsletters, parent apps and on their websites.
Winning school
Latchmere School in Kingston were the eventual winners of the top prize – and they’ve already set to work to make real improvements to their building.
In all, Big School Makeover achieved over 20 pieces of coverage and hundreds of social media interactions, as well as leaving a lasting impression amongst the parents of the children of all the schools involved. It’s inevitable that many will become regular customers at Leyland in the years to come.
And it doesn’t stop there – in the next couple of months our videography team will be visiting Latchmere to see what they have done with their prize money.
Do you want to take your CSR activities to the next level in a fun and business-boosting way? Contact 8848 today and we can talk ideas.
8848
8848 has a team of multi-channel experts all ready to help you win new business in 2024.
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Why work with 8848?
So, what can 8848 offer you? Firstly, we have a wealth of marketing communications experience, having worked with some of the world’s biggest brands. Moreover, we’ve also guided emerging brands as they embarked on their growth trajectories.
We create captivating original content of every kind, seen and heard on every channel imaginable. We are a multi-award-winning creative design, public relations, and communications agency.