So, which brands will win the Super Bowl this Sunday? The Super Bowl is the advertising Olympics, with brands throwing their best punches (or should we say touchdown passes?) for a shot at that massive audience. The eye-watering costs translate to roughly £5.3 to £5.7 million for a measly 30 seconds.
With over 100 million eyeballs glued to the screen, it’s no surprise companies are pulling out all the stops. Expect A-listers from across the pond and beyond alongside our UK sporting heroes, all flogging their wares in the most creative (and sometimes downright bizarre) ways imaginable. It’s a recipe for entertainment, controversy, and maybe even a cheeky tear or two – all served up with a side of American-sized portions.
So, grab your crisps, settle in with your mates, and prepare to be bombarded by celebrity smiles, heart-warming stories, and enough special effects to rival a Tom Cruise flick
Posh and Becks lead the pack
It wasn’t that long ago that Posh Spice and Becks went viral for “forgetting” they weren’t working class? Now, they’re poking fun at themselves (and Jennifer Aniston) in a hilarious Super Bowl ad.
Remember that Netflix doc moment where she talked about her “very working class” upbringing, only for David to playfully call her out? The internet ate it up, and now Uber Eats and their ad agency are serving up a second helping with a Super Bowl commercial.
Whether you’re a die-hard Beckham fan or just appreciate a good laugh, this ad promises to be a Super Bowl highlight. Get ready for self-deprecating humour, British wit, and maybe even a cameo from the real “Jessica Aniston.”
The ultimate dream team – Messi and Ted Lasso
Prepare for a dream team-up! Lionel Messi, widely considered the GOAT (Greatest Of All Time) of football, joins the beloved fictional coach Ted Lasso (played by Jason Sudeikis) in a Michelob Ultra Super Bowl ad. This ad promises to be pure magic, showcasing Messi’s mesmerising footwork against the stunning backdrop of a sun-drenched beach.
Michelob Ultra has a history of leveraging top athletes in their marketing, featuring stars like Serena Williams, Canelo Alvarez, and Alex Morgan in previous Super Bowl commercials. This year, they’re taking it up a notch by blending the real world of football with the feel-good charm of the hit sports comedy “Ted Lasso”.
Hold onto your pints, Wrexham faithful! Sir Anthony Hopkins has joined the Red Dragons, but not in the way you might expect!
Forget Hannibal Lecter, forget King Lear – the legendary thespian is taking on a new, fire-breathing role: Wrex the Dragon! Yes, you read that right, Hopkins is suiting up as the mascot of Wrexham AFC, the Welsh club owned by none other than Ryan Reynolds and Rob McElhenney.
And what fuels this legendary transformation? Why, a cold brew coffee, of course! As Hopkins himself proclaims, with a twinkle in his eye, “Ironically, it is the cold brew that births the fire-breathing dragon.”
New feline in town
Move over, grumpy cat, there’s a new feline in town. Hellman’s, the mayo giant known for its Super Bowl appearances, has unleashed a purr-fectly hilarious new mascot: a cat that ditches the “meow” for a resounding “mayo!” This feline foodie is living the dream by dating none other than the internet’s boyfriend, Pete Davidson.
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8848 has a team of multi-channel marketing experts all ready to help you win new business in 2024.
Multi-channel marketing offers several advantages over single-channel approaches, making it a valuable tool for businesses of all sizes.
By using multiple channels, you can tap into different segments of your audience who might prefer different platforms. Social media, email, traditional marketing, website content, PR, and events can all be utilised to reach a wider audience. Furthermore, each channel provides another opportunity to connect with potential customers, thereby increasing the likelihood of brand recognition and recall. Consequently, this repetition reinforces your message, ultimately strengthening brand loyalty.
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