8848 cultivates the European market with Goodyear Farm Tires – the 8848 team proudly supported Goodyear Farm Tires at The Tire trade show in Cologne, Germany at the beginning of this month.
This three-day event in early June provided a vital platform for Goodyear Farm Tires to showcase its innovative Low Sidewall (LSW) tyre range and growing presence in the European agricultural market.
The timing couldn’t be better, coming off the recent opening of its new Technology Development Centre in France. Goodyear Farm Tires is now strategically positioned to meet the evolving needs of European farmers. 8848 Agency’s Managing Director, James Garrison, led a team of video and photography professionals. At the show, the team captured the excitement and generated maximum PR and social media buzz. The stand was designed by 8848’s Head of Creative, Simon Russell-Smith.
“Cologne is a leading event for the tyre and wheel industry,” said Lindsay Hart, Sales Director for Goodyear Farm Tires Europe. “We were thrilled to be there, not only to present our expanding product line, including the leading LSW technology but also to connect with existing and potential partners from across Germany and beyond.”
Maximising your trade show investment
8848 Agency recognises that trade shows represent a significant investment for any business. Optimising your participation requires a strategic approach before, during, and after the event.
A well-designed trade show stand is the cornerstone of a successful exhibition experience. It acts as a visual magnet, attracting attendees with creativity and stopping power. Beyond grabbing attention, a great design effectively communicates your brand identity and value proposition. This clear messaging, coupled with functional elements that encourage interaction, fosters meaningful connections with potential customers and sets you apart from the sea of competitors vying for their attention.
PR campaign
Likewise, a well-crafted PR campaign is essential to transform a crowded stand into a hub for valuable connections.
Through targeted press releases, strategic media outreach, and engaging social media content, PR builds anticipation and positions your company as a thought leader within the industry. This pre-show buzz attracts journalists and potential clients already interested in your offerings. Additionally, PR can secure speaking engagements or product demonstrations at the show, further amplifying your brand message.
To complete the cycle, post-show PR efforts in relevant trade publications ensure long-lasting impact. By partnering with 8848 Agency, Goodyear Farm Tires capitalised on all aspects of The Tire trade show. Ultimately, solidifying its position as a key player in the European agricultural market.
8848
With a proven track record of success, 8848 has helped established businesses and ambitious startups alike reach their full potential. Our award-winning creative team crafts captivating content that cuts through the noise and grabs attention across all channels. 8848 offers a comprehensive suite of services. This includes design, PR, and strategic communication – everything you need for a truly integrated marketing approach. If you’re ready to take your brand to the next level, contact 8848 today and let us show you the power of effective marketing.