With the Euro 2024 tournament in full swing, the focus for the 8848 office has shifted from analysing squads to dissecting the standout advertising campaigns battling for fan attention. Here are a few of our favourites.
Specsavers goes multilingual
The eye care giant’s iconic “Should’ve gone to Specsavers” tagline gets a Euro 2024 makeover! Translated into all 24 participating nations’ languages, the campaign playfully anticipates “dodgy refereeing decisions”. It also offers a humorous safety net for frustrated fans everywhere.
British Heart Foundation’s poignant tribute
“Til I Died,” a campaign by Saatchi and Saachi for the BHF, is a powerful reminder of the unexpected impact of heart disease. By honouring young football fans tragically taken by the illness, the campaign aims to raise awareness of the need for heart research funding and the importance of preventative measures.
Adidas’ emotional ode to new talent
Backed by the legendary Beatles’ “Hey Jude,” sung by Sir Paul McCartney himself, Adidas’ campaign celebrates the rise of a new generation of footballers. The ad features Jude Bellingham alongside footballing icons David Beckham and Frank Lampard. It evokes a sense of legacy and passing the torch. Interestingly, reports suggest Adidas might even be considering a “Bellingham logo” inspired by his signature goal celebration. This is reminiscent of Nike’s iconic “Jumpman” for Michael Jordan.
Budweiser seeks blessings from a legend
Partnering with World Cup winner Sir Geoff Hurst, Budweiser, the official beer of England, hopes to channel the winning spirit of 1966. Limited edition cans feature “Let’s bring it Home” alongside a message of blessing from Hurst himself. This campaign taps into the ever-present hope for England’s Euros glory. It aims to inspire the current squad and reignite memories of past triumphs.
As the Euros progress, expect to see even more innovative campaigns emerge. All will aim to win over hearts, minds, and ultimately, market share.
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