Natalie Johnson, 8848’s Social and Content Head looks at what’s new at LinkedIn as the platform launches Premium Company Pages.
LinkedIn is making a big move to help SMEs dominate the professional networking platform with the official launch of Premium Company Pages.
This new offering goes beyond the basic company profile, giving businesses a toolbox of features designed to maximise brand visibility and lead generation.
What do Premium Company Pages have to offer?
Stand out from the crowd
Craft a more compelling company profile with custom CTA buttons to capture leads directly from your page. Showcase glowing testimonials and leverage AI-powered writing assistants to create high-performing posts.
Deeper audience insights
Gain valuable intel on who’s visiting your page and what content resonates most. This intel allows you to tailor your strategy and attract the right connections.
Automated lead nurturing
Go beyond manual outreach. Automatically invite those who engage with your content to connect, nurturing potential leads right from the start.
What’s in the pipeline for LinkedIn Premium Company Pages?
Rich media showcase
Get ready to impress with a dedicated section for showcasing rich media content like videos and client reviews, further solidifying your brand image
Enhanced lead generation
The new “Request Services” button makes it easier than ever for potential clients to connect with you directly through your profile. Plus, Premium Business subscribers get access to more alerts from searchers looking for quotes.
The power of AI
LinkedIn is upping the ante with AI integration in Premium Business subscriptions. Save time crafting outreach messages with AI-powered writing assistants and leverage unlimited search to find the perfect leads.
Is it worth it?
While the starting price of $99 per month (US price) might seem steep, the potential return on investment for lead generation can be significant. If LinkedIn is already a key driver for your brand, the enhanced features of Premium Company Pages can unlock even greater reach and results.
Ready to level up your LinkedIn presence?
Premium Company Pages are rolling out now and are expected to be available globally by the end of July.
Let me know if you would like me to evaluate your current LinkedIn strategy and see if this premium offering can take your brand to the next level. natalie@8848agency.com.
8848
With a proven track record of success, 8848 has helped established businesses and ambitious startups alike reach their full potential. Our award-winning creative team crafts captivating content that cuts through the noise and grabs attention across all channels. 8848 offers a comprehensive suite of services. This includes design, PR, and strategic communication – everything you need for a truly integrated marketing approach. If you’re ready to take your brand to the next level, contact 8848 today and let us show you the power of effective marketing.