The stats for more video content speak volumes – and in an age of shrinking attention spans and overflowing social media feeds, brands would be foolish not to invest.
Dominant force
Over 80% of UK internet users watch online videos monthly [source: Hubspot’s Content Trends: Global Preferences report], making it the most consumed online content format.
Studies also show videos receive up to five times the engagement compared to static content on social media [source: Social Media Today].
Building trust and brand affinity
Video isn’t just about grabbing attention; it’s about fostering deeper connections. Videos allow you to showcase your brand’s values, mission, and expertise in a compelling way. They also put a face to your brand with employee testimonials, customer success stories and behind-the-scenes glimpses.
The key to success lies in understanding your audience and platform preferences.
Keep it snackable
Attention spans are short. Aim for concise videos, ideally under 2 minutes, for optimal engagement.
Platform specifics
Adapt your video style to each platform. Leverage explainer videos on LinkedIn, product demos on YouTube, and quick, trendy content for TikTok or Instagram Reels.
Localisation matters
Consider subtitles or captions for broader reach, especially if targeting a multilingual audience.
Content ideas
- Industry thought leadership pieces
- Product explainer videos
- Customer testimonials
- Live Q&A sessions
- Event recaps
Production tips
- High-quality audio is crucial, even for simple videos.
- Leverage user-generated content (UGC) to build authenticity.
- Don’t underestimate the power of good lighting and editing.
8848
With a proven track record of success, 8848 has helped established businesses and ambitious startups alike reach their full potential. Our award-winning creative team crafts captivating content that cuts through the noise and grabs attention across all channels. 8848 offers a comprehensive suite of services. This includes design, PR, and strategic communication – everything you need for a truly integrated marketing approach. If you’re ready to take your brand to the next level, contact 8848 today and let us show you the power of effective marketing.