Natalie Johnson, 8848’s Content and Social Head looks at the evolution of TikTok and what’s coming next.
TikTok continues to surprise with what seems like a constant stream of new features and opportunities for businesses and creators.
I’ve rounded up all the latest changes in one article, just in case you’ve missed anything.
A New Era of Messaging
TikTok’s direct messaging system has undergone a significant makeover. It now resembles Instagram’s, with a more prominent display of message requests. This change makes it easier to connect with both followers and non-followers. Additionally, comments on TikTok Stories are now automatically directed to the creator’s DMs, fostering deeper connections with the audience.
Long-Form Content Takes the Stage
While TikTok is synonymous with short-form videos, the platform is now embracing longer content. Videos up to 10 minutes can be created directly within the app, and uploads of up to 30 minutes are now supported.
To keep viewers engaged with longer videos, consider treating them like mini-productions. Use frequent visual changes, such as B-roll footage, text overlays, and relevant images. Remember, something should change every five to seven seconds to maintain viewer attention.
Horizontal Video
TikTok is encouraging creators to record horizontal videos, even offering to boost their visibility. This shift, likely part of TikTok’s strategy to integrate with TV apps, presents an opportunity to repurpose content across various platforms. For maximum flexibility, film content in 4K horizontal format.
Live Streaming
Live streaming is a cornerstone of TikTok’s content ecosystem. The platform heavily prioritises live content, pushing it to users’ For You pages. To maximise your live streams, encourage viewer interaction through likes and comments. Consider offering exclusive deals to incentivise purchases.
Image-Based Content Gains Traction
TikTok is now prioritising image-based content, allowing users to create photo carousels with up to 10 images. This feature is perfect for showcasing product ranges or telling complex stories. Use a strong opening image to capture attention and maintain a cohesive narrative throughout the carousel.
TikTok Shop – Game-Changer for E-commerce
TikTok Shop is revolutionising e-commerce on the platform. Businesses can sell products directly through the app, and live shopping events are driving significant sales. The platform’s affiliate programme and showcase feature further empower creators to monetise their content.
The Future of TikTok
TikTok is constantly evolving. Features like TikTok Notes and TikTok Series are on the horizon, promising new opportunities for creators and businesses.
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