Consumer & B2B PR
We combine creative ingenuity with commercial intelligence to deliver consumer and B2B PR campaigns that captivate audiences and drive brand success.
Silence isn’t golden – every brand needs a strong PR voice
In today’s noisy digital landscape, simply having a product or service isn’t enough. Brands need a voice, a story, and a connection with their audience. That’s where Public Relations (PR) steps in as the essential ingredient for success.
In the business landscape, visibility is key. A strong brand presence can differentiate your business, attract new clients, and drive growth. B2B PR is the strategic tool to elevate your brand, build credibility, and generate leads. We combine creative ingenuity with commercial intelligence to deliver B2B PR campaigns that position your business as an industry leader.
Whether it’s consumer PR or B2B PR, at 8848, it isn’t just about press releases and media mentions; it’s about crafting a compelling narrative, building trust, and establishing your brand as a thought leader. We combine creative ingenuity with commercial intelligence to deliver PR campaigns that captivate audiences and drive brand success.
We believe it’s the difference between being lost in the crowd and standing out as a trusted authority, attracting loyal customers and driving sustainable growth. Ignore PR at your peril, but embrace it strategically, and watch your brand flourish.
8848’s guide to PR
PR isn’t just another instrument in your multi-channel marketing orchestra; it’s the conductor, setting the tone and ensuring all players harmonise. While social media teams post and designers create a brand story, the 8848 PR team works behind the scenes, building relationships with journalists, influencers and key stakeholders. PR amplifies your paid advertising by generating independent validation, and its impact lasts longer, nurturing brand awareness beyond temporary campaigns. Think of it this way: PR paves the way for other marketing channels to resonate, building trust and credibility that attracts, engages and converts customers in the long run.
Earned media and third-party credibility
Unlike paid advertising, PR focuses on securing positive mentions in media outlets, blogs and online communities. This earned media holds greater weight with customers because it comes from independent sources, boosting trust and credibility for your brand.
Storytelling and emotional connection
PR allows you to craft compelling narratives about your brand, values, and mission. These stories can resonate with your target audience on an emotional level, fostering deeper connections and brand loyalty.
Thought leadership and industry expertise
Through thought leadership content, press releases, and media interviews, PR helps you establish your brand as an expert in your field. This positions you as a trusted resource and increases brand visibility among potential customers and industry influencers.
Crisis management and reputation defence
When the unexpected happens, effective PR strategies can help mitigate negative press and protect your brand image. Proactive communication and transparency can rebuild trust and minimise damage during challenging situations.
Influencer marketing and community engagement
PR helps you identify and collaborate with relevant influencers in your industry. These partnerships can expand your reach, build trust with their followers, and drive engagement with your brand amongst engaged communities.
Cost-effective reach and long-term impact
Compared to paid advertising, PR can offer a more cost-effective way to reach a wider audience, especially when leveraged strategically. Its impact also tends to be longer-lasting, building brand awareness that persists beyond temporary ad campaigns.
PR – the maestro of marketing
At 8848, we believe PR is the maestro of the marketing orchestra, harmonising your brand’s message across every channel. It’s about building trust, sparking conversations, and turning strangers into devoted fans.
25 years of experience. Brands you know. Results you can trust.
The 8848
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We never overthink ideas or undercook insight, but focus simply on being easy to work with.
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No egos. No bureaucracy. No empty promises. If that sounds like a good fit, drop us a line.
