Higgs LLP

The challenge

We’ve worked in close partnership with solicitors Higgs LLP for more than 15 years, handling everything from PR and branding to social media and marketing.

With 140 years of history, the business wanted to reposition itself as a modern, dynamic law firm and the go-to for any legal dilemma.

Whether it’s a personal injury, business tax advice, family meditation or employment law, Higgs has the experts to be the number one choice.

How did we do?

We knew that Higgs was packed with outstanding individuals specialising in every aspect of law – it was just a case of telling that story.

Our all-encompassing campaign, This is Higgs, was born.

This is Higgs sought to put the firm’s people at the forefront. It was about selling Higgs as the experts and shining the spotlight on the specialisms and experience within the business.

We gave lawyers personality by helping them create engaging and insightful content in their area of expertise for use on the website and social media: #ThisIsHiggs, of course.

And we gave Higgs’ people a voice by commenting on hard-hitting topical issues in mainstream publications such as The Sun, The Times, and Stylist.

This is Higgs also helped the firm to re-emphasise its culture and beliefs to employees using beautiful creative from our team.

Last year we assisted Higgs as it converted from Higgs & Sons to Higgs LLP. Having used the original name since 1875, it was a switch which needed to be handled carefully, while explaining the future benefits to both the public and stakeholders.