Persimmon Homes

The challenge

Growing an audience of prospective buyers, cherishing existing customers while at the same time communicating clearly about large-scale construction projects to residents and key stakeholders across the UK is quite a job.

Over the last decade, 8848 has worked in partnership with Persimmon Homes to manage and grow its PR and social media, sensitively handle crisis management, and develop highly creative campaigns which sell homes across the UK.

How did we do?

We’ve provided a reactive voice when it was needed most. We’ve proactively promoted the company. We’ve filmed and edited more than 1,500 show home films from Aberdeen to Cornwall. We’ve grown and nurtured social media audiences to become the most engaged in the industry. We’ve rebranded the business. Above all, we’ve helped sell houses.

Our CSR work has included the creation and management of the ever-popular Community Champions programme. A programme which delivered more than 800 pieces of press coverage in 2021. Alongside this, the agency also created Building Futures – a £1 million fund for children in conjunction with Team GB.

During the early days of Covid-19, when a calming but authoritative voice was required by Persimmon to communicate with its staff and stakeholders through trying times, 8848 was there to help provide it through health and safety videos and the creation of on-brand webinar artwork for the rearranged annual meeting.

Finally, socially, we’ve introduced an industry-leading influencer programme and customer engagement campaign which to date boasts 77,000 uploads.